Market Span was born out of a shared vision to help businesses navigate the complexities of international expansion, leveraging their combined expertise in strategic communications, corporate affairs, and market entry strategies.
Market Span was formed in 2024 when our Founders, Yemee Fernandes and Tully Smith decided to merge their respective businesses to create a powerhouse consultancy focused on global trade.
Tully, through the advisory arm of his company Smith Strategic, was already serving a diverse array of global clients with a particular focus on the North American market. Meanwhile, Yemee, through her company Four Pillars Trading, was deeply embedded in the Australia-India market.
Recognising the synergies between their companies and the potential to offer comprehensive global market solutions, Tully and Yemee joined forces.
Together, Yemee and Tully have created Market Span to bridge the gap between markets and foster global business growth. Their combined expertise and dedication ensure that Market Span is well-equipped to help clients thrive in an increasingly interconnected world.
Market Span aims to empower businesses to expand their global footprint by providing tailored consultancy services.
We specialise in identifying and capitalising on new market opportunities, building strategic partnerships, and navigating regulatory landscapes. With a focus on the North American, Australian, and Indian markets, we offer unparalleled insights and a holistic approach to global trade.
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